Friday, 12 April 2013

A New Breed of COD

Those outrageously fit people over at NPC Performance asked me to design a logo for their high intensity workout. They call it the Challenge of the Day, which naturally provides the acronym C.O.D. and a logical fishy requirement.
The client liked my initial sketches so much that they upped their budget to have two pieces of art.
The side view is a stand alone piece for T-shirts and other branding while the colour logo will appear on marketing and promo material.
An enjoyable little project.

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